Meltykiss Strawberry is the outrageously delicious chocolate that unofficially marks the beginning of Winter in Japan. Each beautiful flip-top box is packed with squares of strawberry truffle chocolate coated with a fluffy, creamy milk cocoa powder. These delicately crafted chocolates slowly melt in your mouth, hence the name. For the past 20 years, Meiji releases these for only a few weeks in Winter. They are hugely popular all over Japan and often given as a gift to friends or loved ones.