Umaibo is a long time favorite in Japan, featuring the cute mascot Umaemon. These long- cylindrical puffed corn snacks come in many flavors and the name Umaibo literally means "delicious stick" in Japanese.
They are made by Yaokin, who primarily make cheap snacks aimed towards kids or folks on the go. These are flavored like tonkatsu, a popular Japanese dish of fried pork cutlet. This flavor is recreated perfectly, even with a feint taste of soy sauce!